CreditMan

New website for leading credit news portal.
Creditman website on mobile
creditman illustrations
Creditman website on tablet
ClientCreditMan
Category

CLIENT BRIEF

  • Redesign and re-engineer well-established, online news portal
  • Retain then improve search engine traffic
  • Increase subscriptions
  • Develop potential revenue streams

 


WHAT WE DID

  • Overhaul of site architecture via wireframing and user journey analysis
  • Illustrated CreditMan character to inject much-needed personality
  • Bespoke CRM to update content and manage newsletter broadcast
  • Inclusion of legacy articles (17,000) and set-up redirects to maintain Domain Authority
  • Removal of toxic links to improve SEO

 


results

  • Subscriptions increased by 30% in initial 6 months
  • Increase in search traffic from a more targeted set of keyphrases

 


We’re delighted with our new site. Thanks to the team at Wasabi for making a complicated project as painless as possible.”

John Arnold - Founding Director

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