Maths Doctor

Website redesign and ongoing conversion optimisation.
Maths Doctor website on mobile
Maths Doctor Illustration
Maths Doctor banner ads
Maths Doctor website on tablet
Maths Doctor banner ads
Maths Doctor website on laptop
maths doctor website screen shot
ClientMaths Doctor


  • CMS driven, lead generation website
  • Redesign and rebuild site from ‘ground-up’
  • Increase on-site lead conversion
  • Improve on-site SEO performance



  • Wireframing to redefine and rationalise user journey to sign-up process
  • Look & feel revamp following Macmillan brand guidelines
  • Optimise for mobile and tablet
  • Geo-based user search
  • Extensive A/B/C testing and ongoing site optimisation
  • Integrated with FLG Sales Platform



  • 900% increase in site conversion within 6 months
  • Well above average conversion rates for mobile traffic (8-10%)
  • Organic traffic increased by 700% despite limited offsite SEO
  • Client wins “Best Education Investor Private Tutoring Company 2014”


Our previous interface was poorly designed, unintuitive and a real barrier to good client conversion. Wasabi has delivered a whole new and beautifully realised solution.”

Simon Walsh, Managing Director

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