Wooden Toy Shack

New toy brand and website for E-commerce startup.

Wooden Toy Shack on mobile

WTS website

Animal illustrations

ClientThe Wooden Toy Shack

URLwww.woodentoyshack.co.uk/

CategoryBranding, Web Design

CLIENT BRIEF

Create a brand and transactional website for toy retailer
Fully integrate orders with fulfilment provider
Provide a site highly optimised for search performance
Create a fantastic user experience
Provide ongoing marketing support to help meet sales targets

WHAT WE DID

Research and propose options for brand name and URLs
Created core brand elements – logo, colour, palette and tone of voice
Responsive front-end website optimised for tablet and mobile
Produced a bespoke CMS and CRM to manage sales functions
Orders and stock control integration with fulfilment API
Ongoing social media management and content curation
Ongoing outreach PR to help build inbound links
Email marketing creatives and broadcast
PPC setup and management