Wooden Toy Shack

New toy brand and website for E-commerce startup.

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Wooden Toy Shack on mobile
WTS website
Animal illustrations
ClientThe Wooden Toy Shack


  • Create a brand and transactional website for toy retailer
  • Fully integrate orders with fulfilment provider
  • Provide a site highly optimised for search performance
  • Create a fantastic user experience
  • Provide ongoing marketing support to help meet sales targets



  • Research and propose options for brand name and URLs
  • Created core brand elements – logo, colour, palette and tone of voice
  • Responsive front-end website optimised for tablet and mobile
  • Produced a bespoke CMS and CRM to manage sales functions
  • Orders and stock control integration with fulfilment API
  • Ongoing social media management and content curation
  • Ongoing outreach PR to help build inbound links
  • Email marketing creatives and broadcast
  • PPC setup and management