‘Brand’ is the visual, emotional, rational and cultural image associated with a company or a product. When you think Volvo, you might think safety. When you think Apple, you might think creativity. The fact that consumers remember a brand name and have positive associations with it makes product selection easier and enhances the value and satisfaction they get from it.
Brand development is much more than just logo design. We offer a comprehensive service from brand name and positioning statement analysis to establishing your brand’s values and key purchase factors with tangible and emotional benefits (brand associations). These include: