Corporate design is littered with the debris of overly used stock imagery and clichéd clip art. More often than not, their use only helps to increase the sense of the banal and familiar. The challenge for the conscientious designer is how to communicate familiar and common concepts in a way that is it fresh, relevant and stimulating.
Where appropriate our creative team is let loose to create unique, illustrative based content that aims to enliven and breath life into even some of the driest subject matter. The results are often surprising but always positive, and usually provide a visual language that holds an entire communication piece together.
Complex narratives, wok-flows or propositions can also be better communicated in a graphical way rather than just words and our designers love sinking their teeth into tricky concepts. The resulting infographics can also prove very popular in their own right and consequently can form the basis of a content marketing campaign.
