Multivariate Testing

Multivariate Testing (MVT) is a powerful tool that when carried out correctly provides invaluable insights that create an uplift in the performance of a given website objective. Our experience of UX design underpins the process as it enables us to create practical test ideas based on elements that clearly influence user behaviour.

• Evaluates aspects within a single web page, such as button colour, language, image, etc.
• Sometimes widened to incorporate comparisons for entire pages designs (A/B/C testing)
• An integral part of our Conversion Rate Optimisation process

We deploy a wide range of tracking and testing tools but generally the process follows a familiar pattern:

• Ensure existing analytics are up to the job
• Identity and prioritise
• Plan program in relation to visitor numbers
• Test carefully thought-out variations in lower numbers
• Test, learn, iterate and test again

Taken on it’s own, or as part or a wider Conversion Rate Optimisation or User Experience exercise, Multivariate Testing is an essential tool when maximising the performance of your website.

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